Fraudsters have been stealing online advertisers blind — to the tune of $23 billion, based on a report from Cheq. Indirect economic and social costs might increase the total to $30 billion. Marketers have been wasting billions of dollars on digital ads that never reach buyers’ eyes. Up to 30 percent of ads are impacted by fraud, which affects 21 trillion online ads each year.
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Fraud Siphons Billions of Ad Cash Into Digital Hole
Posted by: Jack M. Germain June 11, 2019 03:03 AMFraudsters have been stealing online advertisers blind — to the tune of $23 billion, based on a report from Cheq. Indirect economic and social costs might increase the total to $30 billion. Marketers have been wasting billions of dollars on digital ads that never reach buyers’ eyes. Up to 30 percent of ads are impacted by fraud, which affects 21 trillion online ads each year.