The subscription model forms the backbone of the revenue streams of many SaaS companies. In fact, more than 90 percent of software providers expected to migrate to a subscription-based business model by 2022, according a Gartner report. Despite the higher rates of adoption, companies often struggle with keeping subscription customers, leading to high churn rates and lost revenue. “Churn rate” refers to the number of subscribers lost over a specific period of time — or customers that cease doing business with a company.
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5 Effective Ways to Reduce E-Commerce Churn
Posted by: David Nachman July 2, 2019 05:00 AMThe subscription model forms the backbone of the revenue streams of many SaaS companies. In fact, more than 90 percent of software providers expected to migrate to a subscription-based business model by 2022, according a Gartner report. Despite the higher rates of adoption, companies often struggle with keeping subscription customers, leading to high churn rates and lost revenue. “Churn rate” refers to the number of subscribers lost over a specific period of time — or customers that cease doing business with a company.