Everything from razors to dog toys to movies is being sold on the subscription model, and subscriptions don’t show any signs of letting up. “Our customers tell us that opening their BarkBox with their dog is one of the best experiences they share every month,” said Allison Stadd, vice president of marketing at Bark, about its monthly dog supply box. “Nothing makes true dog people happier than seeing their dog go nuts with excitement.”
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The Subscription Model: The Shining Star of E-Commerce
Posted by: Vivian Wagner July 11, 2019 10:02 AMEverything from razors to dog toys to movies is being sold on the subscription model, and subscriptions don’t show any signs of letting up. “Our customers tell us that opening their BarkBox with their dog is one of the best experiences they share every month,” said Allison Stadd, vice president of marketing at Bark, about its monthly dog supply box. “Nothing makes true dog people happier than seeing their dog go nuts with excitement.”