The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers — and proven lead generation methods like pop-ups and interstitials are becoming less and less effective. Clearly a new tactic is needed — and that tactic is quizzes. At first glance, quizzes don’t seem to relate to marketing — people often think of them as purely ‘fun’ and lighthearted content.
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5 Steps to Optimizing Your Quiz for Marketing Success
Posted by: Boris Pfeiffer August 7, 2019 11:25 AMThe modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers — and proven lead generation methods like pop-ups and interstitials are becoming less and less effective. Clearly a new tactic is needed — and that tactic is quizzes. At first glance, quizzes don’t seem to relate to marketing — people often think of them as purely ‘fun’ and lighthearted content.