Google’s recent announcement of Privacy Sandbox — an initiative to develop a set of open standards geared toward fundamental enhancements of privacy on the Web — has stirred up a controversy. Blocking cookies is not a good idea for a number of reasons, and standardization of such efforts is needed, argued Justin Schuh, director, Chrome Engineering. Google invited the Web community to comment on several ideas in its Privacy Sandbox proposal, including ad selection, conversion measurement and fraud prevention.
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Storm Erupts Over Google’s Advice Against Blocking Cookies
Posted by: Richard Adhikari August 28, 2019 10:57 AMGoogle’s recent announcement of Privacy Sandbox — an initiative to develop a set of open standards geared toward fundamental enhancements of privacy on the Web — has stirred up a controversy. Blocking cookies is not a good idea for a number of reasons, and standardization of such efforts is needed, argued Justin Schuh, director, Chrome Engineering. Google invited the Web community to comment on several ideas in its Privacy Sandbox proposal, including ad selection, conversion measurement and fraud prevention.