A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are “putting the board to sleep.” According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don’t deliver meaningful results, while nearly as many — 60 percent — think that the marketing potential of social media has been exaggerated.
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Many CEOs Skeptical of Social Media Marketing
Posted by: John P. Mello Jr. May 4, 2021 04:00 AMA survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are “putting the board to sleep.” According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don’t deliver meaningful results, while nearly as many — 60 percent — think that the marketing potential of social media has been exaggerated.