Important as it is to continually acquire new customers, it’s every bit as vital for businesses to nurture existing clientele. The E-Commerce Times talked with several experts in customer engagement to get their thoughts about why it’s critical to cultivate current customers — and how to encourage them to stick around.
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It Pays to Nurture Your Existing Customers
Posted by: Vivian Wagner May 20, 2021 05:20 AMImportant as it is to continually acquire new customers, it’s every bit as vital for businesses to nurture existing clientele. The E-Commerce Times talked with several experts in customer engagement to get their thoughts about why it’s critical to cultivate current customers — and how to encourage them to stick around.