A new e-commerce trend catching on as the pandemic stranglehold on consumer access to brick-and-mortar stores loosens is converging shopping with playing games as a source of entertainment. One good example is Tophatter. This retail discovery marketplace where shoppers go to spend time, rather than to save time, is what its CEO calls the “anti-Amazon.”
Loading ...
Deal Hunters Spending Time on Gamified Commerce
Posted by: Jack M. Germain July 21, 2021 05:00 AMA new e-commerce trend catching on as the pandemic stranglehold on consumer access to brick-and-mortar stores loosens is converging shopping with playing games as a source of entertainment. One good example is Tophatter. This retail discovery marketplace where shoppers go to spend time, rather than to save time, is what its CEO calls the “anti-Amazon.”