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Marketers Need New Strategies To Parry Cookieless Advertising
Posted by: Jack M. Germain July 29, 2021 05:00 AM

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The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.

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