YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok’s Android app has surpassed YouTube in the United States in the average monthly time per user department nine times. TikTok showed even stronger performance in the U.K.
TikTok Tops YouTube in Watch Time Among Android Users
Posted by: John P. Mello Jr. September 8, 2021 04:00 AMYouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok’s Android app has surpassed YouTube in the United States in the average monthly time per user department nine times. TikTok showed even stronger performance in the U.K.