Apple did it. Gateway did it. Even HP did it. Now Dell is finally doing it. What’s it doing? Getting into consumer electronics. Long viewed with skepticism by PC makers that wanted to cater to the business crowd, consumer electronics is poised to become a life buoy for companies with sagging computer sales. With the anouncement of a half-dozen consumer-oriented products today, Dell is one of the last of the big-time PC producers to hop on the consumer-electronics bandwagon.
Dell Pulls Wraps off Consumer Electronics Products, Strategy
Posted by: John P. Mello Jr. September 25, 2003 01:51 PMApple did it. Gateway did it. Even HP did it. Now Dell is finally doing it. What’s it doing? Getting into consumer electronics. Long viewed with skepticism by PC makers that wanted to cater to the business crowd, consumer electronics is poised to become a life buoy for companies with sagging computer sales. With the anouncement of a half-dozen consumer-oriented products today, Dell is one of the last of the big-time PC producers to hop on the consumer-electronics bandwagon.