MTV, which sat on the sidelines while Apple, Napster and MusicMatch rushed into the online music market, has finally decided to get off the bench and enter the game. The Viacom-owned company said it will launch its own online music download service to compete with a list of players that seems to grow almost daily. The announcement was made at the Harris Nesbitt Gerard Playtime conference in New York by MTV chairman and CEO Tom Freston, who reportedly provided few details about the service.
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MTV Wakes Up to Online Music
Posted by: John P. Mello Jr. November 4, 2003 02:05 PMMTV, which sat on the sidelines while Apple, Napster and MusicMatch rushed into the online music market, has finally decided to get off the bench and enter the game. The Viacom-owned company said it will launch its own online music download service to compete with a list of players that seems to grow almost daily. The announcement was made at the Harris Nesbitt Gerard Playtime conference in New York by MTV chairman and CEO Tom Freston, who reportedly provided few details about the service.