Rather than move for an all-out frontal assault, voice over IP (VoIP) service providers are flanking the traditional telecommunications companies. In building their businesses, the VoIP providers — which develop products that let customers make telephone calls over the Internet — are not trying to convince every business and consumer that their services are best for every purpose, but instead are focusing on select groups, such as international customers and calling-card users, to gain market traction.
Loading ...
VoIP’s Guerilla Effort To Supplant Traditional Telcos
Posted by: Paul Korzeniowski December 10, 2003 06:43 AMRather than move for an all-out frontal assault, voice over IP (VoIP) service providers are flanking the traditional telecommunications companies. In building their businesses, the VoIP providers — which develop products that let customers make telephone calls over the Internet — are not trying to convince every business and consumer that their services are best for every purpose, but instead are focusing on select groups, such as international customers and calling-card users, to gain market traction.