While U.S. legislators and e-mail users are hoping a new national anti-spam law will stem the flow of unwanted electronic solicitations, companies engaged in legitimate marketing are concerned they will pay a higher price than spammers who skirt legislative requirements or conduct their business from offshore. However, Basex chief analyst Jonathan Spira, whose firm recently reported that spam cost companies worldwide about $20 billion in 2003, said the new law is not asking too much of companies. “It’s not a big burden,” he told TechNewsWorld. “It’s just there’s no tolerance for mistakes.”
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Marketers Comply, Complain as U.S. Spam Law Takes Effect
Posted by: Jay Lyman January 2, 2004 09:28 AMWhile U.S. legislators and e-mail users are hoping a new national anti-spam law will stem the flow of unwanted electronic solicitations, companies engaged in legitimate marketing are concerned they will pay a higher price than spammers who skirt legislative requirements or conduct their business from offshore. However, Basex chief analyst Jonathan Spira, whose firm recently reported that spam cost companies worldwide about $20 billion in 2003, said the new law is not asking too much of companies. “It’s not a big burden,” he told TechNewsWorld. “It’s just there’s no tolerance for mistakes.”