Move over, pop-ups. There is a new Internet advertising format that promises television-quality video and audio without the usual stutters that typically have been associated with streaming media. Online advertising company Unicast unveiled this week its “video commercial” online ad format, which the company said is capable of delivering full-screen, broadcast-quality video over the Internet. Users soon will experience the 2-MB, 30-second video spots as companies and advertisers such as Pepsi, AT&T, Honda, McDonald’s, Vonage and others put their television ads online.
Loading ...
Unicast Puts Full-Screen Video Ads Online
Posted by: Jay Lyman January 20, 2004 09:47 AMMove over, pop-ups. There is a new Internet advertising format that promises television-quality video and audio without the usual stutters that typically have been associated with streaming media. Online advertising company Unicast unveiled this week its “video commercial” online ad format, which the company said is capable of delivering full-screen, broadcast-quality video over the Internet. Users soon will experience the 2-MB, 30-second video spots as companies and advertisers such as Pepsi, AT&T, Honda, McDonald’s, Vonage and others put their television ads online.