Major ISPs — including Microsoft and Yahoo — have indicated interest in an e-mail “stamp” approach that would charge bulk e-mailers 1 U.S. cent for each piece of e-mail in an effort to differentiate legitimate e-mail marketing from spam. However, critics of the stamp approach — which, in theory, is similar to the approach used by postal services around the world — say it violates the free spirit of the Internet and might lead to rising, postage-like fees for all e-mailers, including consumers.
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ISPs Consider Digital Stamps To Fight Spam
Posted by: Jay Lyman February 3, 2004 11:23 AMMajor ISPs — including Microsoft and Yahoo — have indicated interest in an e-mail “stamp” approach that would charge bulk e-mailers 1 U.S. cent for each piece of e-mail in an effort to differentiate legitimate e-mail marketing from spam. However, critics of the stamp approach — which, in theory, is similar to the approach used by postal services around the world — say it violates the free spirit of the Internet and might lead to rising, postage-like fees for all e-mailers, including consumers.