When the Internet first emerged into the mainstream, companies like Yahoo evolved rapidly from startups into successful corporations by helping users sift though mountains of information to find the data they needed. But as the Internet grew, many of those companies shifted their attention away from pure search technology to become what we now call portals. This metamorphosis took place because the companies thought revenue sources like banner advertising would be more lucrative than search engine ads. That assumption has proven to be false — or, at least, not completely valid.
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Search Engines Prepare for New Battles
Posted by: Paul Korzeniowski March 3, 2004 06:32 AMWhen the Internet first emerged into the mainstream, companies like Yahoo evolved rapidly from startups into successful corporations by helping users sift though mountains of information to find the data they needed. But as the Internet grew, many of those companies shifted their attention away from pure search technology to become what we now call portals. This metamorphosis took place because the companies thought revenue sources like banner advertising would be more lucrative than search engine ads. That assumption has proven to be false — or, at least, not completely valid.