As I write this column, I am at an amazing conference session full of attendees who are influencing the world. Ranging from marketing executives to media consultants to top journalists, these people have influence over the perceptions that shape our reality. This is history in the making, and I’m incredibly honored to be allowed to watch it happen and participate a little bit. The teams in this session were initially put together by the American Press Institute, and the event was called Metamorphosis.
What I find striking about the column (and in much of the coverage I've seen of the conference), is that everyone seems to ignore the small but thriving number of independent news sites which aren't blogs, but aren't big media either. Of course, just being a small media company isn't a sexy story. Blogging seems so independent and ground-breaking. A small media company, particularly one that's independent, is just perceived as "old school." Sigh.
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Superbloggers and the Future of Big Media
Posted by: Rob Enderle March 15, 2004 09:22 AMAs I write this column, I am at an amazing conference session full of attendees who are influencing the world. Ranging from marketing executives to media consultants to top journalists, these people have influence over the perceptions that shape our reality. This is history in the making, and I’m incredibly honored to be allowed to watch it happen and participate a little bit. The teams in this session were initially put together by the American Press Institute, and the event was called Metamorphosis.
Of course, just being a small media company isn't a sexy story. Blogging seems so independent and ground-breaking. A small media company, particularly one that's independent, is just perceived as "old school."
Sigh.