Last week I flew down to the launch of the new Starbucks music service and got far more out of the event than a cup of coffee and some free music. I got a sense of why Starbucks is as successful as it is and why HP is suddenly emerging as the company to beat in the technology space. I also went away with a better understanding of the future of music services. The funny thing is, the only thing I didn’t get at that Starbucks was a cup of coffee.
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Starbucks and HP: The Future of Digital Music
Posted by: Rob Enderle March 22, 2004 06:30 AMLast week I flew down to the launch of the new Starbucks music service and got far more out of the event than a cup of coffee and some free music. I got a sense of why Starbucks is as successful as it is and why HP is suddenly emerging as the company to beat in the technology space. I also went away with a better understanding of the future of music services. The funny thing is, the only thing I didn’t get at that Starbucks was a cup of coffee.