Google, operator of the most popular search engine on the Internet, tried to avoid fanfare when it quietly notified some 150,000 advertisers through e-mail that it was modifying its policy on selling keywords that contained trademarked material. Instead, it’s ignited a controversy. Speaking on the policy change, Barry G. Felder, a partner with New York City law firm Brown Raysman Millstein Felder & Steiner LLP, told TechNewsWorld, “It will open them up to lawsuits, if not as a direct infringer, then as a contributory infringer.”
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Google Loosens Reins on Trademarked Keywords
Posted by: John P. Mello Jr. April 15, 2004 07:33 AMGoogle, operator of the most popular search engine on the Internet, tried to avoid fanfare when it quietly notified some 150,000 advertisers through e-mail that it was modifying its policy on selling keywords that contained trademarked material. Instead, it’s ignited a controversy. Speaking on the policy change, Barry G. Felder, a partner with New York City law firm Brown Raysman Millstein Felder & Steiner LLP, told TechNewsWorld, “It will open them up to lawsuits, if not as a direct infringer, then as a contributory infringer.”