In some ways, the computer business is a bit like show business. There are stars that become household names — names to conjure with. But for every one of them, there are dozens of workaday actors who may deliver perfectly credible performances but remain largely anonymous. Something similar goes on with personal computers. Everybody knows Dell. Hewlett-Packard is almost as much a household name, and Apple has a public profile far out of proportion to its current market share.
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The Secret Market Contender: White-Box PCs
Posted by: David Halperin May 1, 2004 01:30 AMIn some ways, the computer business is a bit like show business. There are stars that become household names — names to conjure with. But for every one of them, there are dozens of workaday actors who may deliver perfectly credible performances but remain largely anonymous. Something similar goes on with personal computers. Everybody knows Dell. Hewlett-Packard is almost as much a household name, and Apple has a public profile far out of proportion to its current market share.