Microsoft has three major annual conferences: the Professional Developer’s Conference (PDC), Windows Hardware Engineering Conference (WinHEC) and TechEd. Although each conference is important and has set record attendance in the past couple of years, providing a solid counterpoint to the view that Microsoft is in decline, TechEd is about users of Microsoft’s technology while the other two shows are focused on those that sell the technology. At TechEd, you’ll find the technology buyers. Microsoft touches more of those buyers than any other single vendor.
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Microsoft’s TechEd: Signs of a Recovering Economy
Posted by: Rob Enderle June 1, 2004 08:54 AMMicrosoft has three major annual conferences: the Professional Developer’s Conference (PDC), Windows Hardware Engineering Conference (WinHEC) and TechEd. Although each conference is important and has set record attendance in the past couple of years, providing a solid counterpoint to the view that Microsoft is in decline, TechEd is about users of Microsoft’s technology while the other two shows are focused on those that sell the technology. At TechEd, you’ll find the technology buyers. Microsoft touches more of those buyers than any other single vendor.