Hot spots for making wireless connections to the Internet are popping up in places like MacDonald’s, Starbuck’s and Panera’s, but WiFi remains just a side dish for outfits trying to make a buck from the technology. The hot spots are a premium service used to attract customers to their sponsors’ locations, explained Roberta Wiggins, an analyst with the Yankee Group in Boston. “At this point, the main money is the hotel being able to sell additional hotel rooms; the coffee shop being able to attract more customers and selling more coffee,” she told TechNewsWorld.
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Experts Question WiFi Revenue Models
Posted by: John P. Mello Jr. June 15, 2004 09:13 AMHot spots for making wireless connections to the Internet are popping up in places like MacDonald’s, Starbuck’s and Panera’s, but WiFi remains just a side dish for outfits trying to make a buck from the technology. The hot spots are a premium service used to attract customers to their sponsors’ locations, explained Roberta Wiggins, an analyst with the Yankee Group in Boston. “At this point, the main money is the hotel being able to sell additional hotel rooms; the coffee shop being able to attract more customers and selling more coffee,” she told TechNewsWorld.