Wireless carriers are finding online gaming via use of cell phones to be the latest cash cow to boost revenues. “Carriers have been surprised that wireless gaming is even more lucrative than ringtones,” Ken Hyers, a senior analyst with market research firm In-Stat/MDR, told TechNewsWorld. Online gaming, where users download video games onto their cell phones and then test their skills, is helping wireless carriers raise revenue. Sprint PCS has been moving aggressively in this area. Since launching its Sprint PCS Vision service, the firm has downloaded more than 9.5 million titles to customers.
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Mobile Gaming: The Latest Wireless Cash Cow
Posted by: Paul Korzeniowski July 14, 2004 06:00 AMWireless carriers are finding online gaming via use of cell phones to be the latest cash cow to boost revenues. “Carriers have been surprised that wireless gaming is even more lucrative than ringtones,” Ken Hyers, a senior analyst with market research firm In-Stat/MDR, told TechNewsWorld. Online gaming, where users download video games onto their cell phones and then test their skills, is helping wireless carriers raise revenue. Sprint PCS has been moving aggressively in this area. Since launching its Sprint PCS Vision service, the firm has downloaded more than 9.5 million titles to customers.