Microsoft has formed a new Media/Entertainment & Technology Convergence Group, a move analysts say is calculated to build trust between the Redmond, Washington, technology giant and the media and entertainment industries. “Clearly Microsoft is trying to reach out to the companies that own rights to digital media because having that media compatible with its technology is critical to ensuring its adoption,” Ross Rubin, director for industry analysis for the The NPD Group in New York City told TechNewsWorld.
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Microsoft Forms New Entertainment Convergence Group
Posted by: John P. Mello Jr. July 20, 2004 07:35 AMMicrosoft has formed a new Media/Entertainment & Technology Convergence Group, a move analysts say is calculated to build trust between the Redmond, Washington, technology giant and the media and entertainment industries. “Clearly Microsoft is trying to reach out to the companies that own rights to digital media because having that media compatible with its technology is critical to ensuring its adoption,” Ross Rubin, director for industry analysis for the The NPD Group in New York City told TechNewsWorld.