The simple ding-a-ling heard when an incoming call arrives is being replaced by a bevy of Top 10 tunes. Ring tones — simple notes or 30-second clips of popular songs — have emerged as a popular value-added data service for wireless carriers. “One cannot underestimate the interest consumers, especially the youth market, have in personalized services,” Ted Schadler, a vice president at market research firm Forrester, noted. Spurred by the youth market, revenue for the service has skyrocketed.
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Ring Tones Ring Up Record Revenue
Posted by: Paul Korzeniowski July 22, 2004 06:00 AMThe simple ding-a-ling heard when an incoming call arrives is being replaced by a bevy of Top 10 tunes. Ring tones — simple notes or 30-second clips of popular songs — have emerged as a popular value-added data service for wireless carriers. “One cannot underestimate the interest consumers, especially the youth market, have in personalized services,” Ted Schadler, a vice president at market research firm Forrester, noted. Spurred by the youth market, revenue for the service has skyrocketed.