As we move into market recovery, marketing budgets once again are being funded, and I thought it would be good to look at the mistakes made by technology companies in the past. While this is a painful trip down memory lane for many, my hope is that this will keep the firms from making the same mistakes again. One of the problems the technology industry is struggling with is a lack of core marketing skills and quality metrics, and this combination generally leads to unfortunate, and expensive, mistakes that otherwise could be avoided.
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Major Marketing Blunders in Tech
Posted by: Rob Enderle July 26, 2004 07:43 AMAs we move into market recovery, marketing budgets once again are being funded, and I thought it would be good to look at the mistakes made by technology companies in the past. While this is a painful trip down memory lane for many, my hope is that this will keep the firms from making the same mistakes again. One of the problems the technology industry is struggling with is a lack of core marketing skills and quality metrics, and this combination generally leads to unfortunate, and expensive, mistakes that otherwise could be avoided.