We just had a back-to-school flop. There was no apparent marketing of technology products, particularly PCs. And, surprise, we now have inventory problems and companies are warning that Christmas might not materialize as a major buying event either. Given how fragile the technology recovery is — or perhaps was — I thought it would be a good time to revisit why it’s important for companies to devote staffing to building demand. If they don’t, there are likely to be some great sales come Christmas as vendors discover they have too much inventory and too few buying customers.
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Avoiding Another Recession in Tech
Posted by: Rob Enderle September 13, 2004 06:00 AMWe just had a back-to-school flop. There was no apparent marketing of technology products, particularly PCs. And, surprise, we now have inventory problems and companies are warning that Christmas might not materialize as a major buying event either. Given how fragile the technology recovery is — or perhaps was — I thought it would be a good time to revisit why it’s important for companies to devote staffing to building demand. If they don’t, there are likely to be some great sales come Christmas as vendors discover they have too much inventory and too few buying customers.