Will the caffeine and music combo make consumers want to dance in the aisles at Starbucks? Or will spills of sweet, creamy drinks stick the coffee powerhouse with a crashing failure? These questions remain to be answered as Starbucks expands its “Hear Music” franchise with 45 locations in its hometown of Seattle and the music haven of Austin, Texas. The music bars, where consumers can search digital music, download songs and burn a personalized CD, will open between next week and the end of November.
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Sip and Burn at Starbucks
Posted by: Susan B. Shor October 15, 2004 12:56 PMWill the caffeine and music combo make consumers want to dance in the aisles at Starbucks? Or will spills of sweet, creamy drinks stick the coffee powerhouse with a crashing failure? These questions remain to be answered as Starbucks expands its “Hear Music” franchise with 45 locations in its hometown of Seattle and the music haven of Austin, Texas. The music bars, where consumers can search digital music, download songs and burn a personalized CD, will open between next week and the end of November.