Intel announced today that it will slash prices on its processors used in mobile computers by up to one-third. The move comes as the holiday season approaches without any sign that consumer demand will grow or even remain steady, analysts said. “They realize they’re competing pretty heavily for every ounce of market share,” Rob Enderle, principal analyst for the Enderle Group, said. “But you have to figure that AMD is going to respond.”
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Intel Slashes Prices in Battle for Market Share
Posted by: Susan B. Shor October 19, 2004 11:48 AMIntel announced today that it will slash prices on its processors used in mobile computers by up to one-third. The move comes as the holiday season approaches without any sign that consumer demand will grow or even remain steady, analysts said. “They realize they’re competing pretty heavily for every ounce of market share,” Rob Enderle, principal analyst for the Enderle Group, said. “But you have to figure that AMD is going to respond.”