With more and more young people turning to video games for entertainment instead of watching television, advertisers are looking for creative ways to reach out to this growing demographic. One of the newest techniques is to place advertisements directly into video games — a practice that’s rare right now, but could become common in the not-too-distant future.
Ads better not appear in my games. Subtle product placement is one thing: it adds to the reality of the game environment. But I am not paying $55 to look at someone's ads. The equation is simple: the more someone pays for something, the less they want to see ads. The survey that was taken is not scientific and is not useful: I assure you that it was only the younger part of those polled that answered positively to the ads appearing in their games, because they had someone buy the game for them. I predict a huge negative reaction to ads in games, if there is anything more than product placement showing up in video games.
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Advertisers Getting into the Game – Literally
Posted by: Brian R. Hook November 23, 2004 05:00 AMWith more and more young people turning to video games for entertainment instead of watching television, advertisers are looking for creative ways to reach out to this growing demographic. One of the newest techniques is to place advertisements directly into video games — a practice that’s rare right now, but could become common in the not-too-distant future.