The ESPN sports television network is teaming up with Sprint to create its own brand of mobile phone service. The new service, to be called ESPN Mobile, is expected to launch in the second half of next year. Sprint, the country’s third-largest wireless carrier, will allow ESPN to use space on its network in return for a share of profits earned via the deal. ESPN plans to provide subscribers with sports programming, including streaming audio and video, as well as its own branded handsets and accessories, sports-related ring tones, photos, and logos.
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ESPN, Sprint Team Up on Mobile Sports Phone Service
Posted by: Tina Harlan December 1, 2004 11:54 AMThe ESPN sports television network is teaming up with Sprint to create its own brand of mobile phone service. The new service, to be called ESPN Mobile, is expected to launch in the second half of next year. Sprint, the country’s third-largest wireless carrier, will allow ESPN to use space on its network in return for a share of profits earned via the deal. ESPN plans to provide subscribers with sports programming, including streaming audio and video, as well as its own branded handsets and accessories, sports-related ring tones, photos, and logos.