With the holiday shopping season now in full swing, video game publishers are seeing brisk sales and offering only a few surprises. Since December accounts for a major percentage of the industry’s annual revenues, most video game publishers are playing it safe by promoting sequels to already successful titles. Greg Kasavin, executive editor at GameSpot, said that most of the best-selling games this holiday season are either a direct sequel to an existing franchise or an extension of an existing franchise.
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Holiday Video Game Sales: The Sequel
Posted by: Brian R. Hook December 14, 2004 05:00 AMWith the holiday shopping season now in full swing, video game publishers are seeing brisk sales and offering only a few surprises. Since December accounts for a major percentage of the industry’s annual revenues, most video game publishers are playing it safe by promoting sequels to already successful titles. Greg Kasavin, executive editor at GameSpot, said that most of the best-selling games this holiday season are either a direct sequel to an existing franchise or an extension of an existing franchise.