Competition can be great for consumers but terrifying for vendors, a maxim being put into effect in the cellular services realm. Consumers now find themselves besieged by a wide variety of carrier bonuses, such as free handsets and calling plans that feature thousands of free minutes. As a result, a growing number are switching services (a process dubbed “churn”), and their decisions are making it quite difficult for carriers to make a profit.
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Wireless Carriers Seek Churn Downturn
Posted by: Paul Korzeniowski January 4, 2005 05:00 AMCompetition can be great for consumers but terrifying for vendors, a maxim being put into effect in the cellular services realm. Consumers now find themselves besieged by a wide variety of carrier bonuses, such as free handsets and calling plans that feature thousands of free minutes. As a result, a growing number are switching services (a process dubbed “churn”), and their decisions are making it quite difficult for carriers to make a profit.