In the doldrums of January, how could it be hard to sell Tahiti? Perhaps that was TiVo’s thought when it named the strategy it unveiled at the Consumer Electronics Show in Las Vegas this week. “Tahiti” is the umbrella term for the company’s plans for a host of premium services designed to compete against the ever-encroaching DVR boxes from cable and satellite TV providers. The company announced a high-definition TiVo box, a partnership with Microsoft for TiVoToGo, and an embrace of CableCard.
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TiVo Tries To Heat Up Sales with New Services
Posted by: Susan B. Shor January 7, 2005 11:12 AMIn the doldrums of January, how could it be hard to sell Tahiti? Perhaps that was TiVo’s thought when it named the strategy it unveiled at the Consumer Electronics Show in Las Vegas this week. “Tahiti” is the umbrella term for the company’s plans for a host of premium services designed to compete against the ever-encroaching DVR boxes from cable and satellite TV providers. The company announced a high-definition TiVo box, a partnership with Microsoft for TiVoToGo, and an embrace of CableCard.