Google’s latest release is a tool not for search engine users, but for the companies that advertise on the site. The API (application development interface), made available yesterday in beta, should give its partners more precise ways to manage their online advertising campaigns, Google said. The API is linked to the AdWords program, which allows advertisers to bid on search words for which they would like to be sponsored links.
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Google Makes Ad Management Easier
Posted by: Susan B. Shor January 28, 2005 10:57 AMGoogle’s latest release is a tool not for search engine users, but for the companies that advertise on the site. The API (application development interface), made available yesterday in beta, should give its partners more precise ways to manage their online advertising campaigns, Google said. The API is linked to the AdWords program, which allows advertisers to bid on search words for which they would like to be sponsored links.