Take-Two Interactive Media may not have hit a home run, but the video-game maker swatted a solid double against its major opponent, Electronic Arts, when it cemented a deal with Major League Baseball. Take-Two, developer of the wildly popular Grand Theft Auto franchise, signed a long-term agreement with MLB and the MLB Players Association for third-party rights to develop, publish and distribute licensed video games. Third-party rights means that console makers Sony, Microsoft and Nintendo can still create their own MLB games.
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Take-Two Swats Back at EA with MLB Deal
Posted by: Susan B. Shor January 31, 2005 10:09 AMTake-Two Interactive Media may not have hit a home run, but the video-game maker swatted a solid double against its major opponent, Electronic Arts, when it cemented a deal with Major League Baseball. Take-Two, developer of the wildly popular Grand Theft Auto franchise, signed a long-term agreement with MLB and the MLB Players Association for third-party rights to develop, publish and distribute licensed video games. Third-party rights means that console makers Sony, Microsoft and Nintendo can still create their own MLB games.