Napster has unveiled its new “To Go” technology, which the company is calling the first, portable music subscription service, and it is backing the effort with a US$30 million multimedia marketing campaign aimed at biting away at Apple’s dominance in the music download space. Napster, which is a legitimate song-swapping service using the outlaw original peer-to-peer (P2P) name, said it will sell subscribers unlimited songs from its catalog to compatible MP3 players — primarily from Creative, Dell and iriver — for $15 a month.
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Napster Goes Mobile with ‘To Go’ Service
Posted by: Jay Lyman February 3, 2005 01:51 PMNapster has unveiled its new “To Go” technology, which the company is calling the first, portable music subscription service, and it is backing the effort with a US$30 million multimedia marketing campaign aimed at biting away at Apple’s dominance in the music download space. Napster, which is a legitimate song-swapping service using the outlaw original peer-to-peer (P2P) name, said it will sell subscribers unlimited songs from its catalog to compatible MP3 players — primarily from Creative, Dell and iriver — for $15 a month.