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MTV Puts Music Videos into Overdrive
Posted by: Jennifer LeClaire April 8, 2005 10:13 AM

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MTV this week announced the launch of “MTV Overdrive,” an Web-based channel designed for broadband users who want their MTV — online. Overdrive will launch on April 25, 2005 with exclusive, MTV-style content, including music videos, live music performances, short-form programming and artist interviews. MTV Overdrive is the latest addition to the company’s multi-platform strategy, delivering content to viewers everywhere they demand it: on-air, online, wireless, video-on-demand and more.

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