In the highly competitive cellular marketplace, carriers are always on the lookout for an edge, a way to differentiate their services from their competitors’ offerings. Somewhat surprisingly, for more than a decade, Nextel Inc. has been able to use one enhanced service, Push-to-Talk (PTT), not only as a differentiator but also as a way to prop up its revenue and margins. That may soon change, however, as other carriers are now poised to deliver similar services.
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Push-to-Talk May Evolve as Standard Cellular Feature
Posted by: Paul Korzeniowski May 19, 2005 05:00 AMIn the highly competitive cellular marketplace, carriers are always on the lookout for an edge, a way to differentiate their services from their competitors’ offerings. Somewhat surprisingly, for more than a decade, Nextel Inc. has been able to use one enhanced service, Push-to-Talk (PTT), not only as a differentiator but also as a way to prop up its revenue and margins. That may soon change, however, as other carriers are now poised to deliver similar services.