Ask any box office expert to name the holy trinity of movie attendance and they’ll tell you: big screen, big sound and immediacy — getting to see a movie when it’s released. With improving home entertainment systems rapidly undermining the first two tenets of attendance, how long will it be before the third leg of the triangle falls? No one knows. However, if it does, some researchers at UCLA plan to be there to catch it.
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Researchers Aim To Protect DVDs with RFID
Posted by: John P. Mello Jr. May 31, 2005 05:00 AMAsk any box office expert to name the holy trinity of movie attendance and they’ll tell you: big screen, big sound and immediacy — getting to see a movie when it’s released. With improving home entertainment systems rapidly undermining the first two tenets of attendance, how long will it be before the third leg of the triangle falls? No one knows. However, if it does, some researchers at UCLA plan to be there to catch it.