Virgin Mobile and BT Livetime announced a partnership yesterday to pilot live digital mobile TV. The duo will work with Microsoft, Sky, Argiva and GCap Media to do a four-month trial run over the DAB digital radio network. The television service offers Virgin Mobile’s customers access to live digital TV 24 hours a day, and features the UK’s first mobile Electronic Programme Guide, so customers can see what’s on now, what’s on later, and even set an alert to remind them when a favorite program is about to start, up to a week ahead.
Virgin Tests Mobile TV
Posted by: Jennifer LeClaire June 3, 2005 01:14 PMVirgin Mobile and BT Livetime announced a partnership yesterday to pilot live digital mobile TV. The duo will work with Microsoft, Sky, Argiva and GCap Media to do a four-month trial run over the DAB digital radio network. The television service offers Virgin Mobile’s customers access to live digital TV 24 hours a day, and features the UK’s first mobile Electronic Programme Guide, so customers can see what’s on now, what’s on later, and even set an alert to remind them when a favorite program is about to start, up to a week ahead.