Sony Ericsson launched four new mobile phones today targeting the youth and mid-markets. Analysts said this is a smart move by the handset maker. The S600, Z520, W600 and J210 expand the company’s portfolio of 3G handsets and offers a broader range of low-cost phones. Jupiter Research wireless analyst Julie Ask told TechNewsWorld that she sees an interesting thread in the Sony announcements: the ability to move music from the PC to the phone. “This is interesting because the carriers aren’t going to make money from this feature and are less likely to subsidize the device,” Ask said.
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Sony Ericsson Targets Youth with New Phones
Posted by: Jennifer LeClaire June 13, 2005 10:07 AMSony Ericsson launched four new mobile phones today targeting the youth and mid-markets. Analysts said this is a smart move by the handset maker. The S600, Z520, W600 and J210 expand the company’s portfolio of 3G handsets and offers a broader range of low-cost phones. Jupiter Research wireless analyst Julie Ask told TechNewsWorld that she sees an interesting thread in the Sony announcements: the ability to move music from the PC to the phone. “This is interesting because the carriers aren’t going to make money from this feature and are less likely to subsidize the device,” Ask said.