Microsoft is taking a bottom-up approach to customer relationship management with the second release of its CRM software, but one analyst said the software giant won’t stay in the small market forever. “It makes sense to come from the bottom,” Joe Wilcox, senior analyst, Jupiter Research, told CRM Buyer. “SAP and Oracle don’t scale down. MSN came in at mid-market and is now moving down where SAP and Oracle just don’t offer anything. My expectation is that Microsoft will absolutely move into the large enterprise space.”
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Low Targets for Microsoft’s CRM 3.0
Posted by: Susan B. Shor July 6, 2005 08:00 AMMicrosoft is taking a bottom-up approach to customer relationship management with the second release of its CRM software, but one analyst said the software giant won’t stay in the small market forever. “It makes sense to come from the bottom,” Joe Wilcox, senior analyst, Jupiter Research, told CRM Buyer. “SAP and Oracle don’t scale down. MSN came in at mid-market and is now moving down where SAP and Oracle just don’t offer anything. My expectation is that Microsoft will absolutely move into the large enterprise space.”