The Blu-ray Disc Association is trumpeting a survey it commissioned to demonstrate its lead in the DVD standards war. The poll suggests that as the battle between Blu-ray Disc and HD DVD heats up, consumers prefer Blu-ray as their format of choice. Penn, Schoen and Berland Associates conducted the poll in which consumers were given a side-by-side comparison of the two formats. Poll results show 58 percent of the 1,200 consumers surveyed preferred Blu-ray Disc, 26 percent were undecided and 16 percent preferred HD DVD.
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Blu-ray Disc Association Slaps HD DVD in Consumer Poll
Posted by: Jennifer LeClaire July 13, 2005 11:47 AMThe Blu-ray Disc Association is trumpeting a survey it commissioned to demonstrate its lead in the DVD standards war. The poll suggests that as the battle between Blu-ray Disc and HD DVD heats up, consumers prefer Blu-ray as their format of choice. Penn, Schoen and Berland Associates conducted the poll in which consumers were given a side-by-side comparison of the two formats. Poll results show 58 percent of the 1,200 consumers surveyed preferred Blu-ray Disc, 26 percent were undecided and 16 percent preferred HD DVD.