Web services provider Affinity Internet launched a service today that allows small businesses to target online advertising to Web searchers in specific geographic areas. As its name suggests, Value Traffic Local localizes online advertising efforts to ensure businesses that primarily serve local customers aren’t paying for a broader reach. Instead of displaying local ads by corresponding zip code, ValueTraffic Local ads are only displayed for people at a computer in specific areas who search for specific keywords.
Affinity Internet Launches Local Ad Program
Posted by: Jennifer LeClaire August 9, 2005 10:34 AMWeb services provider Affinity Internet launched a service today that allows small businesses to target online advertising to Web searchers in specific geographic areas. As its name suggests, Value Traffic Local localizes online advertising efforts to ensure businesses that primarily serve local customers aren’t paying for a broader reach. Instead of displaying local ads by corresponding zip code, ValueTraffic Local ads are only displayed for people at a computer in specific areas who search for specific keywords.