In what appears to be clear evidence that the digital revolution is ready for takeoff, results from a commercial mobile TV pilot in Helsinki, Finland, reveal consumers are willing to pay for services. Specifically, 41 percent of pilot participants said they would be willing to purchase mobile TV services, according to the study, and half thought a fixed monthly fee of 10 euros was a reasonable price to pay. Over half (58 percent) said that they believed broadcast mobile TV services would be popular.
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Finnish Study Indicates Users Willing to Pay for Mobile TV
Posted by: Jennifer LeClaire August 31, 2005 09:05 AMIn what appears to be clear evidence that the digital revolution is ready for takeoff, results from a commercial mobile TV pilot in Helsinki, Finland, reveal consumers are willing to pay for services. Specifically, 41 percent of pilot participants said they would be willing to purchase mobile TV services, according to the study, and half thought a fixed monthly fee of 10 euros was a reasonable price to pay. Over half (58 percent) said that they believed broadcast mobile TV services would be popular.