Advertising is a highly competitive market with corporations constantly searching for an edge. As a result, select firms are now trying to reach customers via a new medium: cell phones. “Companies are using text messages to notify customers of special deals and banner ads to sponsor items, such as ring tone downloads,” noted Julie Ask, research director at Jupiter Research. A few factors are driving the interest. Increasingly, cell phones are becoming more data oriented and PC-like.
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Cell Phones Emerge as New Advertising Medium
Posted by: Paul Korzeniowski November 16, 2005 05:00 AMAdvertising is a highly competitive market with corporations constantly searching for an edge. As a result, select firms are now trying to reach customers via a new medium: cell phones. “Companies are using text messages to notify customers of special deals and banner ads to sponsor items, such as ring tone downloads,” noted Julie Ask, research director at Jupiter Research. A few factors are driving the interest. Increasingly, cell phones are becoming more data oriented and PC-like.