Talk about Short Message Service (SMS) has been lost in the buzz about the latest and greatest data network applications, such as ringtones, gaming, and music downloads. Yet, SMS remains a popular application and a bona fide money maker for carriers. “Because it is such a simple service, it can be easy to ignore SMS but it has been a cash cow for carriers,” said Bob Egan, research director at The Tower Group Inc. SMS offers users a mechanism to deliver short messages over mobile networks.
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SMS Quietly Continues to Thrive
Posted by: Paul Korzeniowski November 17, 2005 05:00 AMTalk about Short Message Service (SMS) has been lost in the buzz about the latest and greatest data network applications, such as ringtones, gaming, and music downloads. Yet, SMS remains a popular application and a bona fide money maker for carriers. “Because it is such a simple service, it can be easy to ignore SMS but it has been a cash cow for carriers,” said Bob Egan, research director at The Tower Group Inc. SMS offers users a mechanism to deliver short messages over mobile networks.