A new report issued at a press conference held by the six major television networks this week said digital video recorders (DVR) increase viewership. But advertising agencies are still holding fast to their displeasure with the technology. According to the networks, homes with a DVR watched 5.7 hours of TV each daily, compared with 5.1 hours for homes without a DVR. And households with DVRs still watch 90 percent of their television programming when it is originally broadcast.
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Broadcasters Survey DVR Users, Like Results
Posted by: Jennifer LeClaire November 17, 2005 01:09 PMA new report issued at a press conference held by the six major television networks this week said digital video recorders (DVR) increase viewership. But advertising agencies are still holding fast to their displeasure with the technology. According to the networks, homes with a DVR watched 5.7 hours of TV each daily, compared with 5.1 hours for homes without a DVR. And households with DVRs still watch 90 percent of their television programming when it is originally broadcast.